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Project Afterglow
LOCATION
Jurong Regional Library, Singapore
YEAR
2026
Full Media Coverage
Start to End media production.
Case Study: Project Afterglow
Media Production for Dementia Awareness
#### The Initiative
Project Afterglow is a public awareness campaign anchored by a featured media exhibition at the Jurong Regional Library.
#### The Challenge
We faced a dual creative hurdle: documenting the deeply sensitive realities of dementia with absolute dignity, while engineering modern hooks compelling enough to actively engage and interest a younger, historically detached audience.
#### Our Execution
We project-managed the complete media pipeline from concept to final public screening.
## 1. End-to-End Production Management
We directed and filmed the lived experiences of patients and caregivers, handling the delicate on-site filming process with professionalism and care.
## 2. Purpose-Driven Storyline Development
We engineered a five-part narrative arc, guiding viewers from the raw, challenging realities of caregiving to uplifting stories of resilience, concluding with clear, practical guidance for families.
#### The Impact
Exhibition Feature: Delivered a polished, five-part documentary series that successfully anchored the campaign at Jurong Regional Library.
Effective Storytelling: Used dynamic, high-emotion narrative arcs and intriguing hooks to break through digital noise, successfully driving youth interest and involvement in the movement.
